Expert Services
Hands-on expertise to accelerate your architecture, strengthen your technical leadership, and train your team on domain-driven design with RIDDL and Synapify.
Most technical founders are excellent at what they build and underprepared for everything else. Startup Coaching is for entrepreneurs who want to develop the business thinking their technical skills alone won't give them.
Using an ICF-aligned coaching approach, Reid partners with you to sharpen your strategy, pricing, positioning, and growth — drawing on six startup cycles of experience to ask exactly the questions that matter.
Strategy & Positioning
Clarify your value proposition, identify your ideal customer, and position against alternatives.
Pricing & Revenue
Build a pricing model that reflects your value, not just your costs. Understand when and how to change it.
Growth & Sales
Find early customers, build repeatable sales motion, and scale without losing your technical edge.
Founder Resilience
Navigate the emotional reality of building a company — decision fatigue, isolation, and knowing when to pivot.
Coaching, Not Consulting
Consultants prescribe; mentors share their playbook; trainers teach skills. Coaches develop your capacity to think clearly and decide confidently — so you don't need us next time.
Technician → Founder
Great at the craft doesn't mean great at running the business. Coaching helps you grow from pure Technician into someone who can also think as Manager and Entrepreneur — choosing which role each moment demands.
ICF-Aligned 6-Startup Pedigree
Why Work With Us
Decades of Experience
20+ years of solution architecture, software engineering, and technical leadership across industries from healthcare to fintech.
Technology Creators
We built RIDDL and Synapify. When you work with us, you're learning from the people who created the tools — not intermediaries.
Results-Focused
Every engagement ends with a concrete deliverable your team can use immediately — not a report that sits on a shelf.
Ready to Get Started?
Tell us about your project and we'll suggest the right engagement. No pressure, no sales pitch — just a conversation about what you need.
Contact Us